• Advised clients on the setup, management, and optimisation of advertising accounts (Facebook Ads) and their functionality.
• Managed the full lifecycle of advertising infrastructure setup, including ad accounts, Business Manager, social profiles, and pages, as well as access control and delivery timelines.
• Monitored account performance and status, including activity levels, budget limitations, and risks of suspension or restrictions.
• Maintained financial tracking, including budget control, top-ups, withdrawals, and preparation of client reports.
• Coordinated communication between clients and technical teams regarding account recovery, replacement, and issue resolution.
• Responded promptly to incidents and ensured uninterrupted advertising traffic.
• Conducted online client meetings to improve service quality and client retention.
• Maintained CRM systems and internal documentation, including updating account statuses and tasks.
• Performed regular reconciliations and prepared monthly reports for clients.
• Collaborated with media buyers, technical specialists, and support teams to ensure effective campaign performance.
Responsibilities:
2025 - 2026
My role involved:
• Launching and growing an educational platform focused on AI tools and their practical applications..
• Creating learning materials and lessons on using various neural networks: from image generation and avatar creation to process automation and AI assistants..
• Developing and publishing content on neuromarketing, analytics, and productivity powered by AI.
• Designing visuals and lesson covers with the help of AI-driven tools.
• Building and engaging a community around the platform through interactive content and communication.
• Managing content calendars, planning publications, and coordinating educational content.
• Providing user support: handling communication with platform users, resolving issues, and maintaining a positive experience.
• Collaborating with developers to identify and fix bugs, and ensuring smooth platform operation.
• Creating and managing email newsletters to engage and retain the audience.
• Monitoring trends in artificial intelligence, social media, and EdTech, and integrating new tools and approaches into the workflow.
2025 - 2025
2024 - 2025
• Overseeing and growing the social media presence across platforms such as Twitter and Telegram specifically for a gambling project.
• Developing compelling and creative content in English, including innovative copywriting to engage the target audience.
• Building and fostering a strong community through effective engagement strategies and initiatives.
• Collaborating with designers, assigning tasks, and ensuring the production of high-quality visual assets for various social media channels.
• Leading the development of two projects from the ground up, including content strategy, content plans, and audience growth tactics.
• Creating and managing content calendars, blogs, and articles for the website, all tailored to the English-speaking audience.
• Staying up-to-date with the latest trends and tools in the social media and gambling industries.
In this role, I was responsible for:
• Managing and expanding the project's social media channels, including Twitter, Telegram, and Discord.
• Crafting engaging and high-quality content for social media.
• Attracting and engaging with the audience.
• Participating in the development and execution of community engagement strategies and initiatives.
• Collaborating with a design team to prepare visual content for social media.
• Staying updated on the latest social media trends and technologies.
• Attracting potential collaborations with other projects.
My duties encompass:
2023 - 2024
My name is
Maria Arkatova 👀
• Video optimization: to help content get discovered by more people, help to choose better tags, better descriptions, and better titles to catch the eye of
the viewers.
• Analytics and channel strategy: manager analyze channel to understand what's better for it, and to help grow it.
• Design: banners, intro, thumbnails, icons, Instagram templates and more.
• Working with advertising agencies.
• Search for sponsors as well as referral and distribution programs - additional YouTube revenue programs.
The services I provide for the promotion and channel growth:
2019 - 2021
2022 – 2023
The services I provide to help creators with channels and content:
Contacts
+380954660302
arkatovam1996@gmail.com
Education
South Ukrainian National Pedagogical University named after K. D. Ushinsky
Field Of Study
The Faculty Of Philology (Foreign Languages)
2013 – 2015
Odesa I. I. Mechnikov National University
Field Of Study
Faculty of Journalism, Advertising, and Publishing
2015 – 2019
Languages
Ukrainian – Native
Russian – Native
English – Upper intermediate
German – Elementary
Personal qualities
Emphatic
Detail oriented
Engaged
Flexible
Problem-solver
Worked with such big creators as:
• Distribution of content to other sites for additional income (Яндекс Дзен, Facebook, etc).
• Music distribution (Яндекс.Музыка, Spotify, YouTubeMusic, etc.)
• Solution of technical issues.
• Direct contact with YouTube support for urgent
and complex issues.
• Control of transactions and payments, preparation of invoices.
Some of the big creators that I worked with:
Cross platform development on Instagram, TikTok, Trovo etc.
Legal and financial consulting as well as new business launch
Channel localization
• Unlock new markets with YouTube content.
• Recommendations for which language groups
to target and what content is better for a global audience.
• Text translation, optimize metadata and create subtitles.
• Translation quality control and organization
of the whole process
I'm an Account Manager. I can set up and facilitate proper operations to manage interests of different parties: Client, Business, Market, etc. I have strong Leadership skills as well as Negotiation, Requirements Analysis, Communication, Agile, Operations/Project/Change Management and Continuous Improvement. But first of all, I am human oriented, process and data driven with a passion for learning new things and have a great sense of humour indeed.
Content ID
Copyright management, monetization or block stolen content with Content ID.
Data driven optimization and strategic channel growth.
Individual management: branding, metadata, community tab management, playlist generation, thumbnail design etc.
Monetization defense
• Support with YouTube Content Policies
& Community Guidelines.
• Analyzing creators‘ content, monitoring monetization status of all the videos.
• Challenging unfair restrictions.
Assistance with yellow monetization, strikes and claims checks.
• Help with returning back your monetization.
• News feed with YouTube updates.
Hi! 👋